Environmental Scanning - 1483 Words

Environment Analysis: Creative Confections I ve always liked to be adventurous with food, especially desserts, said Lavonne Temple, founder of Creative Confections (CC), a small and emerging specialty bakery in Jacksonville, Florida. Starting with cake and candy recipe experimentation in 2002, Temple developed a tidy little business selling scrumptious specialty cakes and candies from a home-based operation. Increasing demand for Temple s upscale homemade confections recently poised CC on the brink of major expansion. In the next decade, CC can expect to encounter changing trends within the baking industry, each impacting the company s long-term environmental objectives in remote, industry, and operational contexts. Remote†¦show more content†¦Augustine, and Fernandina. Marketing innovation Ââ€" Seeking future market differentiation via a unique kiosk-fresh operational format is an intriguing approach. The kiosk plan involves baking standard cakes in a self-contained, multi-purpose program in a maximum of 100 square feet of production/sales space, installed in shopping malls and other retail outlets that wish to profit from high-margin, fresh-from-the oven impulse food products (CAIMA, 2003). Strategic objective: Eventually acquire kiosk-fresh partnering opportunities with The Avenues, St. Johns Square, and Orange Park Mall. The tantalizing aroma of a freshly-baked cake, prepared delectably in full view of customers, will communicate an image of quality, freshness, and better taste, giving CC a chance to network for corporate and private orders (CAIMA). Operations environment Corporate contacts Ââ€" Tapping into the corporate gift market is a lucrative operational trend, suggested to continue in the future (Retail Bakers Association). Local business behemoths, such as Blue Cross-Blue Shield, CSX Transportation, and Vistakon, confirm this trend, as each send upscale food and gift items to clients as appreciation gifts (Personal communication, entity HR departments, 2005). Intriguing corporate baking opportunities also beckon CC to contract in the future with the Jacksonville Jaguars, ATP Tennis Tour, and theShow MoreRelatedEnvironmental Scanning1136 Words   |  5 PagesEnvironmental Scanning To assure the success of a business over a long period of time the business must be able to conduct regular analysis of their success. They must be able to determine where they are today and have a goal of where they would like to see themselves 5-10 years down the road. In order to conduct a true analysis of the company, one must complete an environmental scan of their organization. Thus scanning for events, trends, issues and expectations that they may be faced with in theRead MoreEnvironmental Scanning1926 Words   |  8 Pages   ENVIRONMENTAL SCANNING Environmental  scanning  is  a  process  of  gathering,  analyzing,  and  dispensinginformation for tactical or strategic purposes. The environmental scanning processentails  obtaining  both  factual  and  subjective  information  on  the  businessenvironments  in  which  a  company  is  operating  or  considering  entering.Environmental scanning is the process in which a firm continually collects andevaluates information about its external environment. There are six  main categoriesof environmentalRead MoreEnvironmental Scanning and Aspects’2062 Words   |  9 PagesWhat is environmental scanning? Environmental scanning is the communication of external information about facts that could influence an organization on its’ strategic decision-making process. It is a method of analyzing relevant gathered information and use to determine strategic and premeditated action on the business environment. The environmental scanning process seek obtain both realistic and subjective information on the business environments where a corporation is functioning or consideringRead MoreEnvironmental Scanning of Nintendo662 Words   |  3 Pages1. Environnemental scanning Macro Environment Macro environment is said to be the most general layer of the environment. This consists of broad environmental factors that have an impact on the organization. The PESTEL framework helps us to identify the future trends which might impinge on Nintendo and therefore identify the key drivers of change. On the other hand the five forces framework helps to understand how the competitive dynamics within and around the video game industry are changingRead MoreEnvironmental Scanning Techniques1335 Words   |  6 PagesENVIRONMENTAL SCANNING Environmental Scanning can be defined as the process by which organizations monitor their relevant environment to identify opportunities and threats affecting their business for the purpose of taking strategic decisions. Factors to be Considered for Environmental Scanning The external environment in which an organization exists consists of a bewildering variety of factors. These factors (could also be termed as influences) are events, trends, issues and expectationsRead MoreEnvironmental Scanning Paper1500 Words   |  6 Pages Environmental Scanning Kendra McQueen MGT/498 March 14, 2016 Amy Novoa Environmental Scanning Environmental scanning is an overarching term encompassing the monitoring, evaluation, and dissemination of information relevant to the organizational development of a strategy (Wheelen, Hunger, amp; Hoffman, Bamford, 2015,). The use of an environmental scan can analyze the competitive advantage of a company, evaluate the strategies a company uses to gain an advantage over their competitors and createRead MoreEnvironmental Scanning Paper1834 Words   |  8 PagesAbstract Environmental scanning is the first portion to an organization’s strategic management and is very important to the corporation. Environmental scanning is gathering information for the external and the internal of the company. A SWOTT is the best way to gather the information. A SWOTT is determining the strengths, the weaknesses, the opportunities, the threats, and the trends of the organization. Starbucks is a coffee shop that sets out to be different from the competitors. The company doesRead MoreEnvironmental Scanning System for a Hotel1548 Words   |  7 PagesDEPARTMENT OF HOSPITALITY MANAGEMENT AN ESSAY ON Steps to Establish Environmental Scanning System For a Hotel Identify the steps you would take to establish an environmental scanning system for a Hotel business and critically evaluate the process as an aid to effective strategic management Present business scenario across the world is very complex and unpredictable. The globalisation, changes in demographics and technological advancements and political changes influence the business a greatRead MoreAnalysis Of Accor Hotels : Company Profile947 Words   |  4 Pagesthe most widely recognized approach for considering the external business environment (Gupta, 2013). PESTLE analysis stands for Political, Economic, Social, and Technological, Legal and environmental analysis and describe a framework of macro environmental factors utilized as a part of the environmental scanning component of strategic management. Generally, all the PESTLE factors might not important for all types of industry its depends up industry nature or size. This PESTLE analysis is based onRead MoreEnvironmental Analysis : An Organization And Evaluating The Level Of Threat Or Opportunity They Present Essay2769 Words   |  12 PagesEnvironmental Analysis Environmental analysis is a process for identifying all external and internal elements that can affect the performance of the organization and evaluating the level of threat or opportunity they present. Opportunity and threat assessments are then incorporated into decision making process in order to better align strategies with the organizations environment (Investor Words, 2015). Every destination needs to know about their strengths, weaknesses, opportunities and threats